Mumbai: KFC India has unveiled a new digital collaboration featuring acclaimed actor Jaideep Ahlawat to promote its popular Chicken Krisper Meal, priced at ₹99. Known for his intense screen presence and famously expressionless charm, Ahlawat brings his signature straight-faced humour to the campaign—until the Chicken Krisper Meal makes him crack a smile.
The video opens with Ahlawat offering the Internet a tongue-in-cheek tutorial on staying unfazed. “How to be an unbothered baddie like me,” he begins, before walking viewers through a series of extreme situations where he remains hilariously unaffected.
A villainous stare-down? No reaction.
A high-pressure interrogation? Still stone-cold.
A director’s request—“Thoda cool sa dance hojaye?”—not even a twitch.
The only thing capable of breaking his composure is the sight of the KFC Chicken Krisper Meal. The film then cuts to Ahlawat enjoying the meal, featuring juicy peri peri chicken strips, tangy creamy sauce and lettuce in a soft sesame bun, served with crispy golden fries and a chilled Pepsi.
The collaboration highlights the strong value and appeal of the ₹99 Chicken Krisper Meal, positioning it as an irresistible offering paired with Ahlawat’s understated comedic persona.
The Chicken Krisper Meal is priced at ₹99 across Maharashtra (excluding Mumbai), Chandigarh Tricity and select cities in Haryana and Uttar Pradesh for dine-in and takeaway. Customers can also pre-order using the KFC app while dining in to skip the wait and enjoy a quick, seamless experience.
This campaign continues KFC’s strategy of leveraging relatable humour and strong value propositions to connect with younger, digitally engaged audiences.
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