Mumbai: KFC’s latest campaign is all about satisfying cravings without interruptions. Its new digital films show GenZ fans enjoying KFC Rolls in the most unexpected places.
It noted that “Vibe your way, anytime, anyplace.” is the motto for Gen-Z. And that can mean eating what you crave, no matter where you are or what time of the day it is.
KFC India’s new range of Rolls are being pushed through the campaign. The message is that they are the perfect solution for satisfying cravings in the most unexpected situations. In the new campaign, Colonel Sanders joins GenZ fans as they are spotted indulging in KFC Rolls in the most surprising places. Because KFC Rolls ko ““kahin bhi khao” is the message.
The campaign films feature unexpected moments where GenZ fans are spotted enjoying the KFC Rolls. The first film sees a girl enjoying her KFC Roll, oblivious to the world around her. As the film moves ahead and the camera zooms out, viewers realise she’s on a Roller Coaster, upside down and armed with her KFC Roll. The film ends with Colonel Sanders asking her, “KFC Roll kahin bhi kha sakte ho, to kya kabhi bhi khaoge?”
The second film opens on a hostel warden engrossed in a heated conversation with a girl – “kahaan chupaya hai boyfriend ko?” she asks. Cut to the boyfriend hiding in the closet, indulging in the KFC Roll, and not worried at all about what will happen if he gets caught. Enter Colonel Sanders, who exclaims “Maana ki KFC Rolls kabhi bhi kha sakte hai, toh kya kabhi bhi khaoge?”
Consumers can choose from five flavours including Thai Spicy, Korean Tangy, American Nashville, Indian Tandoori and Indian Spicy Veg. The latest menu offerings come for Rs. 99. Consumers can pick any of the new KFC Rolls at Rs. 99.
Links to watch the films:
