Mumbai: Kidbea, a sustainable kids fashion brand, has announced a strategic collaboration with ten celebrated Indian TV actors as Brand Ambassadors for 2025. This partnership aims to enhance Kidbea’s mission of promoting sustainable, chemical-free, and eco-friendly clothing for children, reaching millions of households across the country.
As part of its ambitious expansion plans, Kidbea is targeting ₹100 crore in revenue for the fiscal year 2026. The brand also plans to enter 100 multi-brand outlets (MBOs) in small towns and launch 20 exclusive brand outlets (EBOs) in metropolitan cities. These moves are designed to bring Kidbea’s super-soft, sustainable clothing to a wider audience and provide customers with a firsthand experience of its products.
The popular TV celebrities who have joined the Kidbea family include:
- Shrashti Maheshwari – CID, Adaalat, Thapki Pyar Ki
- Leishangthem Tonthoingambi – Resurrection Amamba Sayon, Eewai
- Ruchi Savarn – Kumkum Bhagya, Kundali Bhagya
- Rajshri Rani Jain – Suhani Si Ek Ladki
- Giriraj Kabra – Meri Aashiqui Tum Se Hi, Kundali Bhagya
- Shwetha Bandekar – Chandralekha
- Pooja Joshi Arora – Yeh Rishta Kya Kehlata Hai
- Meenakshi Rathod – Naal, Aboli
- Shalu Melvin – Chandanamazha, Swami Ayyappan
- Madhumitha H – Jai Hanuman, Piriyadha Varam Vendum
These influential celebrities, known for their roles across popular Indian television shows, represent diverse regional and cultural communities. Their partnership with Kidbea is expected to boost the brand’s visibility and drive awareness about the benefits of adopting a sustainable lifestyle.
Kidbea, founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, specializes in bamboo-based, skin-friendly children’s apparel. The brand’s clothing is GOTS (Global Organic Textile Standard) certified and designed to tackle common issues like skin rashes and food spillage, providing environmentally friendly options that are gentle on children’s delicate skin.
“We are thrilled to welcome such influential and talented personalities to the Kidbea family. These actresses represent the essence of diversity and resonate with audiences across regions, perfectly aligning with our vision of reaching every corner of India with sustainable and chemical-free kids’ fashion. At Kidbea, our mission is to create a healthier planet for the next generation, and this partnership is a significant step toward achieving that goal,” Kidbea founders said in a joint statement.
In addition to its expanding presence in India, Kidbea is making waves internationally with a strong footprint in the UAE, Bahrain, and Australia. The brand continues to revolutionize the sustainable fashion industry, positioning itself as a global leader in the eco-friendly kids’ apparel market.
In January 2025, Kidbea successfully raised $1 million in a Pre-Series A funding round led by Venture Catalysts, with participation from Agility Ventures, BestVantage Investments, and several prominent investors, including Nitish Mittersain, Dr. Ritesh Malik, Sandeep and Upasana Agarwal, Dr. Shriram Nene, Ashok Bahadur, angel investors, and Japanese actor Hiro Mizushima. This funding will enable Kidbea to further accelerate its expansion and innovation in the sustainable kids’ fashion space.
