Kinder Joy, the confectionery brand of Ferrero, is all set to enter the world of Metaverse with Natoons Metaverse Safari, this World Animal Day (4th October), with the aim to drive learning around animals in a unique way.
Kinder Joy Natoons in collaboration with KidZania is introducing an immersive metaverse experience for children to celebrate World Animal Day and understand its importance. To experience the metaverse zone, visitors can put on VR headsets and go on a Natoons Safari in the Metaverse and learn about animals in a unique way. The Metaverse Safari will showcase animals such as Porcupine, Whale, Blue Macaw, Otter, Tortoise and many more in their natural habitat. Kids will also have an opportunity to take photos in the experience.
Additionally, the phygital experience through the AR feature on the free “Applaydu app, will further amplify the fun experience. The first Metaverse journey of Kinder Joy will be inaugurated in Delhi and Mumbai on 1st October and will continue till 9th October (Delhi) till 17th Oct (Mumbai)
Speaking on the occasion, Amedeo Aragona, Regional Marketing Manager Indian Subcontinent – Kinder Brands at Ferrero said, “With our entry into the world of Metaverse, we wanted to engage children into learning more about animals while having fun. It is our constant endeavour to consistently find new and innovative ways to nurture the imagination and creativity of children through novel content, based on new technology platforms. Metaverse is one such initiative that drives children to learn, build, and explore exciting themes”.
Prerna Uppal, Chief Partnership Officer, KidZania India said, “At KidZania we are always looking forward to the future. We did that by creating a one of its kind multi-sensory Kinder Joy Treat Factory experience that brings alive the joy of manufacturing everyone’s favourite treat. We are extremely excited for adding another innovative dimension to our partnership with Kinder Joy by creating a truly unique environment – “The Natoons Metaverse Safari”. Through this hybrid experience not just kids but even young parents will have fun, learn about animals and values of respecting nature & all its creatures – a truly inventive celebration for World Animals Day”.
