Kotak Mahindra Bank’s digital banking business Kotak811 has unveiled a digital campaign themed ‘Kindness Is Contagious’ focusing on mental wellbeing.
The film is a poem narration by actor and writer Yahya Bootwala, where he emphasises the importance of focusing on and being kind to oneself. The film asserts that self-care and nurturing of mental health should hold a central place in our lives, and is just as significant as our commitments to others. The narration is laced with terms such as RoI and investment, aligned with the category.
The digital campaign launched in collaboration with Schbang, encourages people to take time for themselves to realise that by caring for their own well-being, they can become catalysts for kindness and positivity, igniting a ripple effect of happiness.
Kotak811 also conducted an initiative as part of its ‘Kindness Is Contagious’ campaign on World Smile Day where employees at the Kotak office engaged in an anonymous exchange of kind and appreciative notes, which were documented in a video.
Manish Agarwal, Business Head, Kotak811, said, “At Kotak811, we hold a deep commitment to the well-being of individuals. Our brand values extend beyond financial matters, and we recognise that true wealth encompasses mental wellness. With the launch of our ‘Kindness Is Contagious’ initiative, we aim to emphasise the paramount importance of mental well-being and kindness in today’s fast-paced world. This campaign serves as a platform to create awareness and initiate meaningful conversations around mental wellness. We aspire to inspire individuals to prioritise self-compassion and recognise the transformative impact of even the smallest acts of kindness. By investing in kindness, we hope to create a happier, healthier, and more compassionate society.”
Harshil Karia, Founder and Managing Director, Schbang, said, “Collaborating on this remarkable initiative with Kotak811 has been an incredible journey for us. We are proud to be a part of a campaign that addresses the vital topic of mental wellness in a relatable and engaging way. Through the ‘Kindness Is Contagious’ initiative, Kotak811 is touching upon an essential aspect of well-being, aiming to make it accessible and relatable to people from all walks of life. It’s been a fantastic experience working together to shed light on this critical issue and inspire individuals to prioritise their mental health with kindness.”
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