Kraftshala introduces the Content and Social Media Launchpad Program for Professionals and Students
New Delhi: Kraftshala, an edtech platform for marketing careers, has launched the Content and Social Media Launchpad Program to meet the growing demand for talent in content creation, freelancing, and social media management. Designed for a wide audience, including college students and working professionals, the program offers weekend classes focused on hands-on learning and real-world scenarios, all under the guidance of industry experts. It features distinct tracks for freelancing, upskilling, and job placements to accommodate various goals.
According to industry reports from Coursera and LinkedIn, the digital and content marketing sectors are set to grow significantly, driven by new tools and AI technologies. With the market projected to reach $1.5 trillion by 2030, new roles are emerging as social media and content creation evolve from marketing departments to essential skills across all industries. This course is ideal for anyone interested in careers in social media, freelancing, content writing, influencer marketing, and content marketing.
The program empowers professionals, freelancers, and students by providing advanced training in social selling and brand building through content. Whether for performance marketers looking to enhance their creative strategies, freelancers aiming for better results, or individuals wanting to establish a personal brand, this program equips participants with vital content creation skills.
Speaking about the program, Eshu Sharma, Co-Founder and Head of Academics and Social at Kraftshala, said, “Most courses and workshops claiming to teach content and social media skills focus on tips and tricks like timing posts, trends, and hashtags, which change frequently. You don’t WIN because of these. Our program focuses on mastering the brilliant basics, such as understanding the user, the brand, writing great copy, creating visuals, and analyzing results. We integrate AI across the program to enhance research, ideas, and execution, allowing participants to focus on honing their craft. It will deliver high potential placements for candidates who want to start their corporate journey and deliver high value gigs for folks who want to set up their own practice.”
The pilot batches of the Content Writing and Social Media Launchpad achieved remarkable outcomes, boasting a 98% placement rate at top companies including Nykaa, Coursera, Sesa Care, and Atomberg, as well as agencies like Dentsu and Schbang.
Kraftshala’s program, with a strong placement track, prepares participants for roles in high-demand fields like e-commerce and tech by offering specialized skills training and exclusive job opportunities.
- Commencement Date –5th October
- Fees – Rs.50,000 + 18% GST for upskilling/freelancing track ; Rs. 75,000 + 18% GST for placement track
- Participants can register for the program and appear for the selection process here – Content Writing and Social Media Launchpad
