KS Deos, a fragrance brand, has launched a campaign showcasing the role of long-lasting fragrance in creating stronger bonds.
Conceptualised by FCB Interface, the campaign captures the essence of anticipation, teasing, and the playful exchange between couples.
By tapping into the brand’s heritage of seduction and sensuality, KS Deos has crafted a line of long-lasting fragrances that act as a catalyst for building sexual tension.
Watch the film here:
“We believe that the journey towards intimacy should be as thrilling as the destination itself,” says Pooja Sahgal, CMO for the brand. “Our new campaign encourages couples to embrace the playful side of their relationships, discovering the joy in teasing and building up the anticipation before the act,” she added.
Rakesh Menon, National Creative Director, FCB Interface, said, “Brand Kamasutra stands for building stronger, meaningful, and more intimate relationships. Through the commercial, we wanted to show how the fragrance of KS deodorants can be a catalyst for stronger bonds, in a world that’s craving for connections.”
Credits:
Client: Godrej Consumer Products – KS Deos
Agency: FCB Interface
Production House: FuelContent
Creative Team: Rakesh Menon, Shishir Kapre, Noshir Patel, Sushant Dharwadkar, Rohan Madav
Account Management: Gaurav Dudeja, Karuna Nayak, Nancy Oberoi, Shashank Salian
Producer: Ganesh B Iyer
Director: Keyur Bipinchandra Shah
Feedback: [email protected]
