Mumbai: Kuku FM, a platform for audiobooks and shows has launched a new ad film titled ‘Koi Baat Nahi’, conceptualised and executed by The Ensemble. Specialising in TVCs, DVCs, branded content, and content marketing solutions, The Ensemble has brought Kuku FM’s vision to life through ad films.
Featuring actors Apoorva Arora and Anshuman Malhotra, the ad film revolves around the theme of resilience and positivity in the face of adversity. The guy in the ad, played by Malhotra, has a positive response to all the hypothetical bleak situations his partner, played by Arora, presents to him. Each scenario depicted in the ad film looks to reinforce the belief that a positive outlook can transform life’s challenges into opportunities for growth and inspiration.
The ad film looks to highlight KuKu FM’s core messaging that the platform offers over 10,000 audiobooks and shows delivered in Hindi including motivation books. Kuku FM explains that it enables listeners to access inspiration anytime, anywhere. From titles like ’12th Fail’ to ‘Buddh Sootra’ and ‘9 Success Mantras by World Athletes’, the platform provides content that it said aim to uplift spirits.
The Ensemble explains that what set this project of ad films apart was the timeline – five films in just five days- everything from ideation to execution was done within the span of five days. The team selected actors and digital influencers like Anshuman Malhotra, Apoorva Arora, Khushaal Pawaar, Tushar Pandey, Shreya Gupto, Nikhil Ratnaparkhi, Arnav Bhasin among others, each choice tailored to target a specific audience group and genre, ensuring maximum impact and resonance. One of the memorable moments from the ad films was the viral dialogue, “Koi baat nahi,” resonating with young audiences and adding an extra layer of relatability to the films it added.
Kunj Sanghvi, head content KuKu FM said, “Making ads for a content offering is a doubly challenging task as the ads also become a proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution”.
As the co-founder of The Ensemble and the director of these films, Abhishek Dixit said, “With KuKu FM’s unwavering trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us.”
