Mumbai: Kylie Cosmetics, the global beauty brand founded by entrepreneur Kylie Jenner, is expanding its presence in India with its launch on Nykaa, India’s leading beauty and lifestyle destination. This move brings Kylie’s trend-setting universe closer to her growing fan base in the country.
Introduced in India by House of Beauty, Kylie Cosmetics has already garnered strong consumer love, with its cult-favourite Lip Kits leading the charge. As part of its next growth phase, the brand is now available on Nykaa.com, the Nykaa app, and Nykaa Stores, combining global equity with Nykaa’s unique ecosystem that blends discovery, authenticity, and connection across online and offline experiences.
Reflecting on the brand’s global journey, Vikram Vijay Kant, Chief Business Officer, House of Beauty, said, “We’re thrilled to see how beautifully Kylie Cosmetics has given exponential growth in India of over 100% since the launch in April 2024. As we gear up to partner with Nykaa, we’re confident this next step will help us reach even more beauty lovers across the country. Our aim is to keep expanding the portfolio with global best-sellers and continue bringing Kylie’s most-loved innovations to Indian consumers.”
“Kylie Cosmetics is one of the new-age beauty brands, driven by innovation, digital storytelling, and a strong emotional connect with consumers. At Nykaa, we see immense potential for the brand in India’s fast-growing premium beauty segment, which continues to be shaped by global trends and aspirational consumers. Our partnership combines Kylie Cosmetics’ global equity with Nykaa’s deep understanding of the Indian market, creating a powerful platform for sustained growth. As we strengthen our portfolio with globally loved brands, our focus remains on delivering access, authenticity, and elevated experiences to Indian beauty consumers.”
While lipsticks remain Kylie’s best-selling category in India, the Eyes and Face segments have shown double-digit growth, and the new fragrance category has emerged as a significant contributor to the overall business.
To celebrate the launch, Kylie Cosmetics will feature at Nykaaland 3.0, India’s largest beauty playground, from November 7 to 9 at NSIC Grounds, Okhla, Delhi. Fans can experience immersive interactive booths, discover new launches, attend exclusive masterclasses, and celebrate self-expression and beauty artistry in an experiential journey into Kylie’s world.
This collaboration reinforces Kylie Cosmetics’ commitment to deepening its India presence, leveraging Nykaa’s integrated platform to drive awareness, engagement, and accessibility for beauty enthusiasts nationwide.
