Mumbai: La Pink, a beauty brand known for its 100% microplastic-free formulations, has appointed actress Parineeti Chopra as its first-ever brand ambassador. This partnership marks a significant milestone for La Pink as it continues to redefine clean beauty standards and inspire confidence among women across the nation.
Since its market entry in 2023 with 17 products, La Pink has rapidly expanded its portfolio to over 60 items, driven by customer feedback on packaging and formulations. The brand is committed to providing revolutionary and impactful products tailored to the Indian mass consumer. In its quest to find the perfect ambassador that aligns with its ethos, La Pink found a natural fit in Parineeti Chopra—a multifaceted individual who is an actor, entrepreneur, philanthropist, and advocate for social change.
“Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients,” said Nitin Jain, Founder and Director of La Pink.
As La Pink continues to revolutionize the Indian beauty industry, the brand is excited to have Parineeti Chopra as a partner in its mission to inspire conscious beauty and promote a healthier future for consumers and the planet.
Expressing her enthusiasm for joining La Pink, Parineeti Chopra said, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention. While there are many natural and organic skincare brands, very few discuss the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pink’s products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be—unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet.”
With this strategic partnership, La Pink aims to further its mission of promoting clean beauty and creating a positive impact on consumers and the environment.
