Mumbai: Lancôme, a French luxury beauty brand, has announced the appointment of Sonam Kapoor as its Brand Ambassador from India. The collaboration underscores Lancôme’s continued focus on India—a market defined by cultural depth, creative expression, and an increasingly discerning consumer base.
Recognised for her acclaimed performances in Neerja, Raanjhanaa, and Pad Man, Sonam Kapoor has consistently challenged conventions both on screen and in public life. As one of the first Indian actors to redefine fashion representation on global platforms, her instinctive style, cultural awareness, and ability to bridge Indian identity with international luxury make her a natural partner for Lancôme, particularly as the brand engages a new generation of beauty consumers in India.
Commenting on her new role, Sonam Kapoor said, “Lancôme has been part of my beauty journey for many years, ever since I first experienced the brand in Paris. I’ve always admired ambassadors like Julia Roberts, Olivia Rodrigo, and Isabella Rossellini for how they represent beauty with authenticity and purpose, and how they embody a positive and optimistic vision of life. What I truly appreciate about the brand itself is the thought and research that go into creating products that deliver visible results. Génifique Ultimate Recovery Serum, in particular, has become a part of my routine – it supports skin recovery and resilience, especially during long days and constant travel. To collaborate with Lancôme as its Ambassador from India feels both meaningful and exciting.”
Shrestha Jana, General Manager, L’Oréal Luxe India, added, “Sonam Kapoor represents a modern, confident voice that aligns strongly with Lancôme’s values. This partnership comes at a significant moment as we continue to deepen our presence in India, a market that plays an important role in shaping the future of luxury beauty. Sonam’s perspective will support how we engage consumers across skincare, beauty, and fragrance, particularly as we strengthen our science-led portfolio.”
Vania Lacascade, Global Brand President of Lancôme, said, “At Lancôme, our mission goes far beyond creating beauty products. We are a French heritage brand driven by innovation, and we are committed to accompanying women at every stage of their lives, celebrating their diversity around the world, and inspiring them to embrace their optimism, confidence, and self-expression. We are proud and delighted to welcome Sonam Kapoor Ahuja to our family of Brand Ambassadors, bringing her modernity, sophistication, and unique cultural perspective to Lancôme.”
For over nine decades, Lancôme has defined luxury beauty through a distinctive balance of scientific innovation and French savoir-faire. The brand continues to advance its leadership with cutting-edge technology across its science-led skincare, while strengthening its iconic makeup and fragrance ranges—pillars that have long shaped its global identity.
With Sonam Kapoor as its Ambassador from India, Lancôme marks a new chapter in the country, reinforcing its leadership in luxury beauty. Upcoming campaigns will reflect a modern and relevant approach to beauty, shaped for India’s evolving consumer.
