Mumbai: Lauritz Knudsen Electrical and Automation, a leader in India’s electrical and automation industry, has unveiled its latest brand campaign – ‘Powering a Non-Stop India’, conceptualized and executed by Saatchi & Saatchi India.
Featuring Mumbai Indians icons Captain Hardik Pandya, Rohit Sharma, and Suryakumar Yadav, the campaign builds on Lauritz Knudsen’s partnership with the franchise as ‘Principal Partners’, enhancing brand visibility and strengthening consumer recall. At its core, the campaign underlines Lauritz Knudsen’s role in powering the nation’s relentless progress.
The campaign film showcases India’s unstoppable spirit—from hospitals that run 24/7, to factories driving continuous production, to households staying seamlessly connected—illustrating Lauritz Knudsen’s reliability as India’s favourite switchgear brand.
Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, said, “Empowering bold and future-ready operations is at the heart of what we do through campaigns that resonate with our consumers. In that spirit, the ‘Powering a Non-Stop India’ campaign creatively captures how Lauritz Knudsen powers resilience, from hospitals to homes, reinforcing the brand’s pivotal role in driving India forward, non-stop.”
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, added, “When you have three giants from the cricketing world and a giant in the Electrical and Automation space, it makes for a film that rises above the ordinary. Much like Lauritz Knudsen itself, the film moves nonstop and seamlessly through various verticals and scenarios capturing how the brand works smartly to power a nonstop India. It has been a delightful experience to work on this campaign.”
Atin Wahal, Executive Director, Saatchi & Saatchi India, further said, “Our partnership with Lauritz Knudsen goes beyond campaigns. We are here to build the brand’s narrative. This campaign represents the spirit of what Lauritz Knudsen really stands for. It is the foundation for defining the brand’s voice, purpose, and relevance in today’s market. The work we’re doing now reflects the trust Lauritz Knudsen has placed in us.”
