Legrand’s Allzy range of switches has been positioned as an ‘all-rounder switch’. Promoting the same is a campaign conceptualised by Ideas Farm, that pitches it as the ideal switch for India’s all-rounders with a multitasking lifestyle.
The switches come with features like remote control capabilities, integrated USB charging ports, and in contemporary colours that blend with modern aesthetics, informed an official statement.
Priyanka Dey, Head of Business & Strategy, Ideas Farm, said, “We are a nation of multitaskers. And since we are all so well-rounded in doing more, we seek things which are also more than what meets the eye. We positioned Allzy as the all-rounder switch for all of India based on this insight.”
The campaign will straddle OOH in 23 cities, digital media including OTT and retail. The brand film will be translated into multiple regional languages.
The film directed by Arunima Sharma features moments from the lives of people from different parts of India with the switch playing a role through the narrative.
Jetesh Menon, Creative Head, Ideas Farm, added, “The idea was to demonstrate the all-round abilities of the range through an interesting narrative. The fact that the switch is at the heart of every home and connects and controls everything made the task of integrating the product into the stories of every-day all-rounder Indians a lot easier.”
Laxman Tari, Head of Brand, Legrand, said, “The Indian consumer is rapidly transforming, buoyed by global exposure and a desire for quality products that enhance and compliment their everyday life. Recognising this trend, Legrand has meticulously crafted the Allzy range to resonate with the demands of aspirational Indians.”
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