Mumbai: LenDenClub, India’s leading peer-to-peer (P2P) lending platform and part of Vartis Platforms, has unveiled its latest brand campaign titled ‘Bring Swag to Your Portfolio’. The four-part digital film series blends humour with financial awareness, highlighting how disciplined lending and regular earnings can bring stability—and swagger—to everyday investing.
At the centre of the campaign is Swag, portrayed by actor and television personality Suchit Vikram Singh. Styled as a British Nat Geo–inspired spoof documentary, the films track the composed lender navigating market turbulence and everyday financial anxieties with calm assurance, backed by regular earnings through LenDenClub. Known for his appearances on MTV Roadies and mythological television dramas, Suchit brings humour and relatability to the character, positioning disciplined investing as accessible to younger audiences.
Each film addresses common financial concerns—ranging from market volatility and extended lock-in periods to shrinkflation and misconceptions around passive income. Whether set in a tense elevator with anxious colleagues, amid exaggerated influencer advice, or against shrinking lifestyle aspirations, Swag remains steady, reinforcing the message that a balanced portfolio can translate into a balanced life.
Speaking about the campaign, Bhavin Patel, Co-Founder & CEO, LenDenClub, said, “With ‘Bring Swag to Your Portfolio’, we wanted to move away from fear-based financial messaging and instead spotlight the confidence that comes from regular earnings through P2P Lending. The character of Mr. Swag represents a new-age investor who doesn’t chase noise, but focuses on consistency, flexibility, and smart decision-making. Through humour and relatable moments, the campaign stresses how lending with us can bring wealth growth.”
The films have been released across digital platforms including YouTube, Instagram, LinkedIn and Twitter. The campaign forms part of LenDenClub’s broader communication strategy focused on financial inclusion, short-tenure lending, and positioning regular earnings as a tool for steady portfolio growth amid uncertain market conditions.
