Mumbai: Kohler India has appointed Leo Burnett Malaysia for its creative duties, after a pitch. Leo Burnett Malaysia’s spokesperson said the agency is tasked to promote Kohler faucets with “state-of-the art PVD (physical vapour deposition) finishes.”
The spokesperson added that the storyboard titled “The Investigation” was shared internally within the Kohler marketing team and, Kohler China was “swept away” by the storyline and decided to adapt the same TVC to promote its collection in China.
The creative idea which attracted the China team showcased a video of a crime scene on screen where detectives are frantically trying to figure out what was stolen by a burglar, following a break-in into the mayor’s house. After investigation, it is discovered that a faucet with the new PVD finish was stolen from the bathroom.
The closing scene for the Kohler India TVC shows a woman burglar fixing the PVD faucet into her own gallery collection of Kohler’s faucets with PVD finishes in all four colours; rose gold, french gold, brushed nickel and brushed bronze.
The Kohler China TVC however, decided to change the closing scene by showcasing Kohler’s faucet being placed in the bathroom with Kohler’s Exquisite Collection.
As part of the campaign, Kohler India’s TVCs was showcased on its Facebook and YouTube channel, which the latter has so far garnered more than 4.6 million views since it was posted on 6 December 2016.
Kohler China’s TVC was posted on WeChat and a microsite that featured a lucky draw enticing visitors with an opportunity to win prizes upon solving the case of the missing faucet.
Peter Oesch, director of marketing communication, K&B, Kohler company said, the TVC which involved a production crew from 15 nationalities including, South Africa, Malaysia and Thailand depicts the global touch as it showcases the international expertise collaborating towards an intriguing piece.
“I always believe when different cultures come together, it brings out the best because you get various international insights and perspectives that gives birth to fresh new ideas that lead to the finest results,” Oesch said.
Iska Hashim, group creative director of Leo Burnett Malaysia, added, “This has been an exciting and tremendous opportunity for Leo Burnett Malaysia knowing that our idea has impressed both the India and China clients.”
“These wins reinforce our belief that Leo Burnett’s philosophy relates well in engaging people, and we are pleased to have established our strength in producing creative work that can impact different markets across the globe,” Iska added.
