Mumbai: The Advertising Club (TAC) marked the 25th edition of the Effie India Awards with a grand ceremony at Taj Lands’ End, celebrating excellence in marketing effectiveness. Presented by News18 India and News18 Marathi, and powered by CNN News18 and CNBC TV18, the event brought together over 1,000 professionals from advertising, marketing, media, research, PR, and communications.
Nestlé India was named Effie Client of the Year, while Leo India secured the title of Effie Agency of the Year. The coveted Grand Effie was awarded to McCann Gurugram for Nestlé India Ltd’s campaign ‘Maggi: Why save the best for the last?’.
The milestone 25th edition witnessed participation from 89 agencies, reinforcing the awards’ role as a benchmark for creativity, strategy and measurable business impact. Effie winners are evaluated not only by advertising peers but also by clients and academic experts, ensuring a comprehensive assessment of effectiveness.
Speaking at the Effie, Dheeraj Sinha, President, The Advertising Club, and CEO McCann India, said, “As we celebrate 25 glorious years of the Effie India Awards, we are not just marking a milestone, we are honouring a legacy of effectiveness that has shaped Indian marketing. Over the past quarter century, Effie has become the gold standard for results-driven creativity, championing ideas that deliver real business impact. This landmark edition reflects the extraordinary evolution of our industry and the power of creativity. Congratulations to all the winners. Here’s to the next chapter of impactful storytelling and transformative growth.”
“The core of our creative culture is ‘Impact a Billion’ – creating work that genuinely moves people and delivers real business outcomes. When that kind of impact is achieved, recognition follows. Being honoured at the Effie Awards reaffirms our belief that effectiveness and creativity are deeply intertwined. This win belongs to our teams who push for ideas that matter, and to our clients who share the ambition to create work that goes beyond visibility to deliver meaningful impact at scale.” Rajdeepak Das, CCO, Publicis Groupe – South Asia and Chairman, Leo – South Asia.
At Leo, effectiveness isn’t merely a metric, it’s core to the kind of creativity that can effect change – for people, communities, businesses and the planet.We are stoked to have won across some of our biggest brands tonight.To be consistently recognized as the best – globally, and now at our home-ground – is both rewarding and inspiring.We’re grateful to our client partners for placing their trust in our ideas, and to our teams for relentlessly pushing the boundaries of excellence.” Amitesh Rao, CEO – South Asia, Leo, Publicis Health & Publicis Business.
“The Effie India Awards have evolved into one of the most credible and respected platforms for marketing effectiveness in the country. What truly stands out this year is the scale and diversity of participation – from leading networks to independent agencies and new-age specialists, all demonstrating a shared commitment to effectiveness. It is encouraging to see stakeholders attach deeper strategic value to the Effies, viewing it as a benchmark of real business impact”, added Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, and Founder and President, The Horologists.
Elaborating on the awards, Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club, and Group CEO, Eros Media World, said, “We are delighted to witness such enthusiastic participation from across the industry, reflecting the trust and prestige the platform commands. The campaigns showcased this year set a remarkable standard, combining bold creativity with strategic rigor and tangible results. It is inspiring to see the industry consistently push boundaries while remaining firmly focused on impact.”
Category sponsors included Adani Group for Integrated Advertising Campaign, Eco Media Solutions for Brand Experience, and Tata Communications for B2B.
The 25th edition of the Effie India Awards reaffirmed its commitment to celebrating ideas that deliver measurable impact, spotlighting the powerful intersection of creativity and effectiveness in Indian marketing.
