LetsVenture, India’s largest private markets platform for investors and founders, today announced the launch of a new brand campaign following the recent launch of its new founder focused initiative – LV Fuel which aims to create India’s largest founder driven investment platform for upcoming entrepreneurs. The first digital ad campaign launched today will throw light on the new initiative introduced by LetsVenture.
LV Fuel is a collective of seasoned founders from the LetsVenture platform who have come together to support, nurture and mentor the next generation of founders. Currently, the initiative has over 40+ founder-investors and LetsVenture aims to onboard over 200+ founders-investors in the next 2 years via the campaigns.
The current campaign will be leveraged across social media platforms (Youtube, Twitter and Linkedin), founder & startup focused communities, search engine marketing to reach out to more founders for LV Fuel. Over the next 6 months, LetsVenture aims to create 2 more digital campaigns for LV Fuel to drive more awareness and extend its reach to new founders. LetsVenture will also leverage influencer marketing, content marketing campaigns and community building activities to educate new founders about the nuances of entrepreneurship across various platforms to encourage upcoming founders to apply to this program throughout the different phases of the campaign. Young founders who join LV Fuel will also get hands-on guidance and support for their own marketing strategies from the LetsVenture team.
Commenting on the launch of the campaign, Co-Founder & CEO, Shanti Mohan, said, “There were 2 main drivers for launching LV Fuel and the campaign. First was a maturing ecosystem where we have a large number of founders who have built scalable businesses and would be the best mentors to new founders. Second is the large number of founders who are now signing up as investors on LetsVenture. Our goal to make private market investing easy and accessible remains key to all our initiatives. Tie the two drivers together and we have an invaluable community of Founders-Investors. Having a founder be part of the captable is the best capital a new founder can ask for – the empathy, understanding and friendship is extremely invaluable.”
Commenting on the launch of the campaign, Sonam Khurana, VP & Head – Brand & Marketing, LetsVenture, said, “The new digital brand campaign that has been conceptualized in-house is the first in a series of campaigns by LetsVenture and we aim to roll out more campaigns over the next couple of months. Having worked with 100’s of founders over the years we realized that founders are no longer simply seeking capital for their entrepreneurial pursuits but are actively looking for quality capital in terms of mentorship and more from entrepreneurs and experts in their domain. Having understood this pain point of founders, we conceptualized this campaign to reach out to new founders in India’s burgeoning startup ecosystem across metros and non-metro cities.”
The video begins by showcasing some key factors behind the rise of the startup ecosystem and how LV Fuel aims to build upon this by creating a founder focused initiative. The video then showcases the initial cohort of founders who are a part of LV Fuel along with the startups they have built and then goes on to talk about the investment philosophy of LV Fuel along with the brand vision. The video ends with a call to action for aspiring entrepreneurs asking them to join LV Fuel along with a note about more campaigns and initiatives to come in the future.
