New Delhi: Libas, an ultrafast fashion brand, has strengthened its leadership team with the appointment of Saurav Shah as Chief Financial Officer (CFO). In his new role, Shah will lead the company’s financial operations, capital planning, performance management, and governance frameworks as Libas accelerates its next phase of expansion.
A seasoned Chartered Accountant and finance leader, Saurav brings nearly two decades of experience across finance leadership, business strategy, and commercial operations. He has previously worked as CFO in large, complex retail and fashion organisations and has played a critical role in building financially disciplined, growth-focused businesses.
Over the course of his career, Saurav has held senior finance leadership roles with some of India’s most prominent retail and fashion companies. He previously served as CFO at Jaypore Ecommerce Pvt Ltd, a subsidiary of Aditya Birla Fashion and Retail Limited (ABFRL), as well as at Reliance Brands and KAZO. In these roles, he drove financial discipline, improved profitability, and supported strategic expansion across high-growth, multi-channel environments. He also led finance for the International Brands division at ABFRL, managing marquee brands such as Galeries Lafayette and The Collective. Most recently, he was associated with ABFRL and KAZO, overseeing finance operations for the brand.
Earlier in his career, Saurav gained experience with organisations such as Landmark Group, KPMG, and USPL (WROGN), building strong expertise in financial governance, audit, taxation, compliance, and business advisory.
At Libas, Saurav’s mandate will focus on building a financially strong, agile, and future-ready organisation that supports long-term, sustainable growth. His approach centers on strengthening financial systems to enable innovation, geographic expansion, and resilience in an increasingly dynamic fashion and retail landscape.
Speaking on the appointment, Sidhant Keshwani, Founder and CEO of Libas said, “We are thrilled to welcome Saurav to our team. His deep understanding of the fashion and retail landscape, coupled with his strong financial acumen, makes him an invaluable addition to our leadership team. As Libas continues to scale across channels, his strategic approach to finance will be instrumental in building a resilient and growth-oriented organisation.”
Commenting on his new role, Saurav Shah, Chief Financial Officer, Libas, said, “I am excited to join Libas at this important stage of its growth journey. The brand has built a strong connection with its customers, and my focus will be on creating robust financial systems that support responsible growth, faster decision-making, and long-term value creation. I envision scaling Libas responsibly, investing wisely, and building a business that is sustainable for the long run, while staying true to the brand’s customer-first ethos.”
Saurav’s appointment comes at a pivotal time as Libas continues to expand its omnichannel presence, strengthen its retail footprint, and build a future-ready organisation. His leadership is expected to position finance as a key growth enabler by supporting expansion, improving operational efficiencies, and ensuring disciplined capital deployment.
