New Delhi: Libas, India’s leading ultra-fast-fashion brand, has launched its creatively charged campaign titled ‘Maa of All Sales’, marking the return of its highly anticipated Purple Days Sale. With a clever and energetic take on seasonal shopping, the campaign blends humour, emotion, and relatability—hallmarks of Libas’ distinct storytelling approach.
The campaign underscores Libas’ strategy of going beyond discounts to engage consumers on a deeper level by tapping into shared cultural sentiments and festive retail excitement.
Sidhant Keshwani, Founder & CEO of Libas, commented, “This campaign embodies our approach to storytelling—combining scale with cultural insight and a touch of humor. ‘Maa of All Sales’ captures the energy around this period of heightened shopping activity while keeping the experience light and accessible.”
As part of its community-first narrative, Libas has partnered with homegrown Indian brands like Sirona and Jain Shikanji, reinforcing shared values around quality, authenticity, and cultural rootedness.
Adding to the festive fervour, Libas introduced Purple VIP Passes, enabling customers to shop for ₹3,000 by purchasing a pass worth ₹2,000, along with exclusive perks. In a gesture of appreciation, the first 100 shoppers at the brand’s Lajpat Nagar flagship store received an additional ₹1,000 discount.
The campaign came to life through a visually striking and immersive activation at the Lajpat Nagar store, where the brand transformed the streets with a bold purple makeover—from façades to sidewalks. The launch was marked by a dramatic drop-down moment and the symbolic release of hundreds of purple balloons to kick off the sale.
Nisha Khatri, Head of Marketing at Libas, said, “This campaign was designed to be immersive at every level. From strategic brand collaborations to thoughtful shopper touchpoints like our Purple VIP Passes, every element was crafted to elevate the customer experience while staying true to our identity as a brand that champions customer experience and homegrown talent.”
To further enrich the customer experience, a Libas x Jain Shikanji cart offered complimentary refreshments at the store, adding a nostalgic and experiential layer to the celebration.
Running from July 26 to August 3, the Purple Days Sale offers up to 70% off across categories. While the offline experience was limited to two days at Libas stores nationwide, the sale continues across the brand’s website and mobile app, offering a seamless and inclusive shopping journey.
This campaign reaffirms Libas’ commitment to redefining retail through culturally resonant storytelling, meaningful collaborations, and innovative customer engagement.
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