New Delhi: Liberty Shoes, a footwear brand with a 65-year legacy, has announced the amplification of its campaign “Mera Joota Hindustani Hai,” a creative celebration of national pride, accessibility, and design innovation that resonates with the renewed swadeshi sentiment.
At the core of the campaign is a specially composed music anthem dedicated to Liberty footwear. The video weaves together India’s cultural richness by showcasing multiple languages, diverse backdrops, and expressive choreography — positioning Liberty not just as footwear, but as an extension of individuality rooted in Indian identity while remaining globally relevant.
Speaking on the campaign and the impact of GST reforms, Anupam Bansal, Executive Director, Liberty Shoes, said, “With Mera Joota Hindustani Hai, we wanted to create more than just a campaign — it is a celebration of India’s diversity, pride, and design spirit. The music video showcases how Liberty footwear connects cultures and languages, while reflecting our legacy of being proudly Indian. This is a perfect time to re-ignite conversations around swadeshi sentiments with the recent GST reforms as well. It has brought affordability and balance to the footwear sector, enabling us to recalibrate pricing and make high-quality, stylish sneakers accessible to a wider audience. Together, the campaign and the reforms mark a new chapter for Liberty Shoes, where creativity meets policy to deliver real value to consumers.”
With the GST reforms driving affordability, Liberty Shoes is recalibrating pricing and expanding access to quality footwear, especially for middle-income households. Timed with the festive season, the campaign blends aspirational consumption with competitive pricing, reinforcing Liberty’s commitment to Make in India.
Through “Mera Joota Hindustani Hai,” Liberty Shoes bridges modern design sensibilities with India’s cultural diversity, inspiring consumers to wear their pride and reaffirming the brand’s role as both a footwear innovator and a storyteller of Indian identity and aspiration.
