Mumbai: LIC Housing Finance (LIC HFL) has launched a new brand campaign to commemorate its 36th Foundation Day, celebrating over three decades of helping Indians fulfil their dream of homeownership. The heartwarming campaign, titled “Apna Ghar… toh apna hi hota hai,” reflects the emotional joy and personal freedom that come with owning a home.
The campaign film showcases a montage of relatable, everyday moments inside homes across India—from birthday celebrations and wall doodles to DIY photo-hanging and couple-led home makeovers. With vignettes from Mumbai, Chandigarh, Chennai, and Kolkata, the film brings alive how a home is more than just a space; it’s a canvas of memories, freedom, and self-expression.
Speaking on the milestone, Tribhuwan Adhikari, MD & CEO, LIC Housing Finance Ltd., said, “For 36 years, LIC HFL has been a trusted partner of homeownership in India. Our Foundation Day is not only a celebration of our legacy but also a reaffirmation of our commitment to empowering every segment of society. The latest campaign is a celebration of that trust and of the everyday happiness a home brings.”
As part of the campaign’s digital engagement, LIC HFL has also introduced an interactive Digital Name Plate Generator, allowing users to visualize their name on a home’s nameplate—symbolizing the pride of owning a home and making that dream feel real.
With this campaign, LIC Housing Finance continues to reaffirm its brand promise: Ghar Basaye. Rishte Sajaye. The company remains dedicated to enabling homeownership for millions more in the years to come.
