Meat and seafood brand Licious has created a ‘Sound of the Season’ in collaboration with music composer Sneha Khanwalkar.
The audio track adds the ‘mmmm’ to December, denoting the satisfied sounds people make when they consume flavourful food.
The number begins with a reminder that it’s not December, but Decemmmber. It is interspersed with notes of ‘mmmm’ throughout. In the video, people are seen relishing their favourite meat foods and going ‘mmmm’. The track urges people to make it a ‘Decemmmmber to Rememmmmber’.
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Earlier in December, Licious and Khanwalkar invited entries of consumers expressing just how much they enjoy their meats, asking them to send in their ‘mmmm’s. From the response received, select sounds of indulgence made it to the final song.
Santosh Hegde, Vice President – Brand, Licious, said, “It has been a much happening month for us, as festivities kicked in at the onset of Decemmmber. While our consumers rejoice meaty celebrations every day, the Licious Decemmmber campaign has reached a crescendo with the ‘Sound of the Season’. Created with the uber talented Sneha Khanwalkar, this song is the perfect amalgamation of lip-smacking Licious delicacies and foot-tapping beats. Then why wait, just celebrate with your loved family and friends; enjoying the many delights of ‘Licious Decemmmber’, and shake a leg while at it!”
Khanwalkar said, “The music composer in me is always looking for ways to create differentiated, experimental tunes. And the opportunity to partner with Licious for their Decemmmber campaign was a match meant to be – bringing together my love for good food and great beats. The journey of curating the ‘Sound of the Season’ with Licious has been nothing short of ammmazing. It has been an incredible experience strumming together the sounds shared by fans from across the country, being a part of moments of joy and delight as they savoured their meaty favourites. So let’s get this Decemmmber started, hope you enjoy grooving to the ‘Sound of the Season’ as much as I enjoyed creating it.”
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(This information is published from a press release.)
