Meat and seafood brand Licious has announced the launch of its rewards programme Infiniti – with the promise of ‘infinite benefits’ when ordering from the Licious app.
The programme marks the brand’s eight-year anniversary. Licious Infiniti offers assured cashback, free delivery and money-back guarantee with zero terms and conditions attached, informed an official statement.
The launch film features a woman pondering over what to order on the app. She taps on Licious Infiniti and her eyes (and fingertips) light up with what the soundtrack describes as the ‘Power of Infiniti’. She goes on to swipe and zap plate after plate of meaty goodies, symbolising the endless benefits promised. She reveals the secret of the ‘magic’ as Licious Infiniti before the brand signs off introducing the programme, where ‘Meaty benefits go on and on’.
Santosh Hegde, Vice President – Brand, Licious, said, “Licious has always been a part of celebrations and special occasions with its consumers. With Licious Infiniti we are giving our consumers another reason to engage with the brand as we celebrate our eight-year anniversary. And what could be better than gratifying our consumers’ love and loyalty than with infinite benefits and unconditional meaty offers. Much like the Licious fan in the film, we aim to empower our consumers with the Infiniti programme and delight them further with rewards as they zap their way to juicy, delectable Licious products.”
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