Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Think Through

Life and Work Contradictions: Niranjan Gidwani

by MN4U Bureau
January 2, 2021
in Think Through
Reading Time: 3 mins read
A A
Creating Next-gen Stores for the “revenge-spending” Phase
Share Share ShareShare

Life is full of contradictions. As we grow up, we begin to get surrounded by the many contradictions of our professional lives. A school teacher is expected to teach values in the classroom, but the system wants her to give preference for admission to a less deserving child because that child’s parents offer a large donation. A manager is expected to be people-oriented but must ask a teammate to leave because of poor performance. A journalist writes exposes on many social issues, but sees skeletons in her own manager’s office.

Examples abound all around us. The other day, a young engineer walked up to me and was faced with the issue of working on a project for which the client was a tobacco company. By building a more efficient information system for the client, would he not make more people die of cancer? What is the right way and what is the wrong way of dealing with an issue like this?

In every such case, at the end of the day, it is for the individual to do his or her own “sense-making”. A systemic answer is not always possible. Worse, whenever a systemic view is offered, it is invariably in context, hence open to more questions. Faced with a contradiction, most of us usually look for the truth, instead of dealing with the contradiction itself.

The truth is always much more comfortable. The difficult but inevitable thing in life is that the truth always reveals itself in contradictions. The packaging never gets any better.

Young managers find this very difficult to deal with. “One day you tell me to do this, another day you tell me to do the opposite?” Should I then become either apathetic, cynical; or become subservient to the system and blindly follow what it asks of me in every given situation?

A lot depends on two things one, do I hold myself responsible for thinking and making sense of issues, of contexts, and the outcome possibilities? Two, how much do I see myself as the “system”? When I am the system, do I think for the system or do I just think along with the system? Or, should I not think at all? In most cases, people find issues to be problematic because they would rather have the comfort of someone else running the department of truth and publish policies on the Intranet that is clear, unambiguous, and without multiple possible outcomes.

The Bhagavad-Gita provides an interesting perspective on both — the pervasive nature of contradictions and the central need for the individual to think and make sense for himself. The former is best illustrated in the conflict Arjuna faced when he was at war with his own kith and kin. When the purpose of life is to do good, how can one justify waging war against one’s own people? The message lies here. Our tasks in professional life are not about the easy stuff; conflicts are a part of every real profession and we are supposed to deal with them. They are not an aberration, they are the reality.

Now comes the second part. Who must guide us in moments of indecision? The concept of the dialogue between Krishna and Arjuna is symbolic. Essentially, everyone is part Krishna and part Arjuna. The Krishna in us is the voice of reason. The Arjuna in us is about the responsibility to act. Without one, the other is incomplete. Action without reason and reason without action are both inherently destructive. So, every time it is not for a higher power in the department of truth to tell us what the truth is. We are responsible to think for ourselves and we must take the responsibility for our consequent actions.

Some time back, a very distraught leader came to me with the anguish of dealing with a contradiction. I gave him a simple exercise. I poured some ink on the table and asked him to clean it up. When he had finished, I asked him a simple question. “What did you do?” He replied innocently, “I cleaned up the ink”. Showing him the dirty napkin in his hand I asked him, “Did you clean something, or, did you dirty something?” The interesting truth is, when you clean the ink, it is just a transfer of the mess to another surface. In reality, it is impossible to clean anything in the world without making something else dirty in the process.

The higher we move in our professional lives, the greater becomes the need to deal with such contradictions. One must make peace with the idea itself, the process inherent, and the multiplicity of potential outcomes in every situation. Because that is what life wants from us.

Authored Article by Niranjan Gidwani, former CEO of Eros Group.

Tags: Life and Work ContradictionsNiranjan Gidwani

RECENT POSTS

Leveraging Customer relationships for business growth
Think Through

Leveraging Customer relationships for business growth

August 8, 2024
0

In today's rapidly changing business environment, fostering and leveraging customer relationships has become essential for driving growth. The competitive nature...

Read moreDetails
City Trends vs. Rural Traditions: Aligning Your Brand with Regional Preferences
Authors Corner

City Trends vs. Rural Traditions: Aligning Your Brand with Regional Preferences

August 6, 2024
0

In the world of Fast-Moving Consumer Goods (FMCG), understanding and catering to regional preferences is crucial for success. Urban and...

Read moreDetails
The Indian VFX Industry and What It Holds for Creative Talents
Authors Corner

The Indian VFX Industry and What It Holds for Creative Talents

August 5, 2024
0

In the past few years, the Indian Visual Effects (VFX) industry has gone through a dynamic shift. From being a...

Read moreDetails
Short but Sweet: The Effectiveness of 30-Second Commercials
Authors Corner

Short but Sweet: The Effectiveness of 30-Second Commercials

August 3, 2024
0

Since the subject of this article is 30 seconds of advertising, before I express anything about it, I would like...

Read moreDetails
Penalized for Loyalty: Are Brands Betraying Their Most Loyal Customers?
Authors Corner

Penalized for Loyalty: Are Brands Betraying Their Most Loyal Customers?

August 2, 2024
0

We've all been there. You've been a loyal customer of your favorite brand for years, recommending them to friends and...

Read moreDetails
How AI is Revolutionizing Measurement and Analysis of CTV Campaigns
Ad-Tech

How AI is Revolutionizing Measurement and Analysis of CTV Campaigns

July 18, 2024
0

Connected TV (CTV) has rapidly gained traction in India, transforming the media consumption landscape where users are shifting away from...

Read moreDetails

LATEST NEWS

SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

December 5, 2025
Studio9 Delivers India its First-Ever Documentary Win at the 30th Asian Television Awards 2025

Studio9 Delivers India its First-Ever Documentary Win at the 30th Asian Television Awards 2025

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

IDfy names Dr. Tridib Mukherjee as Chief AI Officer
People

IDfy names Dr. Tridib Mukherjee as Chief AI Officer

December 4, 2025
0

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a...

MARKETING

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values
Marketing

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

December 5, 2025
0

Mumbai: Pexpo, an Indian brand in sustainable steel bottle manufacturing, has announced a strategic partnership with the highly anticipated film...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

December 5, 2025
SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

SpinItUp raises INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans Jimmy Mistry, Anupam Bansal & Archana Jehagirdar

December 5, 2025
Studio9 Delivers India its First-Ever Documentary Win at the 30th Asian Television Awards 2025

Studio9 Delivers India its First-Ever Documentary Win at the 30th Asian Television Awards 2025

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.