Mumbai: Lionsgate Play has announced the launch of its new campaign, ‘Gatecrash Lionsgate’, which will provide viewers with free access to its collection of films and series from October 18th to 24th. This initiative coincides with the platform’s fourth anniversary.
As part of the campaign, Lionsgate Play will offer complimentary access to the Indian premiere of ‘Paris Has Fallen’, the latest installment in the ‘Has Fallen’ franchise, starting October 18th, followed by weekly episode releases.
To support this campaign, Lionsgate Play has created two ad films in collaboration with Havas Media. The films depict relatable characters in everyday scenarios, highlighting their engagement with iconic movie scenes. This approach aims to illustrate how Lionsgate Play’s content meets audience entertainment needs.
Anushree Bhardwaj, VP – Marketing, Lionsgate Play, South Asia, stated, “As we approach our fourth anniversary, we’re launching our campaign ‘Gatecrash Lionsgate’. This initiative invites viewers to explore our diverse lineup and access a range of stories and characters for a limited time. Additionally, we are providing exclusive access to the Indian premiere of ‘Paris Has Fallen’, enhancing the viewing experience.”
Bhardwaj added, “Our ad films aim to remind viewers that accessing entertainment is straightforward, and we are utilizing a combination of print, digital, and social media marketing to promote our content library effectively.”
