Mumbai: Liqvd Asia’s performance marketing arm, AdLift, has unveiled Tesseract, the world’s first AI-powered brand visibility platform built for the era of Large Language Models (LLMs). Designed to track and amplify brand presence across LLM-driven platforms like ChatGPT, Google AI Overviews, and Perplexity, Tesseract aims to revolutionize how marketers approach search and visibility.
As AI reshapes consumer search behavior, traditional SEO is rapidly losing ground. Tesseract is designed to offer real-time insights into brand visibility within AI-generated responses, helping marketers optimize how brands are discovered in this new paradigm.
“Organic marketing is undergoing a monumental shift,” said Prashant Puri, CEO & Co-Founder, AdLift. “With AI-native platforms challenging the dominance of traditional search engines, brands must adapt quickly. Tesseract enables companies to track their presence across emerging AI search tools and optimize their visibility in ways traditional SEO cannot.”
Tesseract tracks brand mentions across LLM responses and evaluates content prominence in AI-powered search experiences. It bridges the gap between classic keyword-based strategies and the nuanced conversational content generated by AI models.
“The impact has been transformative for our early adopters,” shared Rishabh Mahendru, VP – Client Success & Growth, AdLift. “In our pilot campaigns, Tesseract delivered remarkable results. Clients saw a significant increase in visibility and engagement across AI search platforms—far exceeding what was possible through Google Search Console alone. This tool is a game-changer for the industry.”
The innovation underlines Liqvd Asia’s commitment to future-facing marketing.
Arnab Mitra, Founder Liqvd Asia at Liqvd Asia, commented, “At Liqvd Asia, innovation is our core. With Tesseract, we’re not just responding to the AI revolution—we’re shaping it. This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.”
Tesseract is now available globally in Basic, Pro, and Enterprise plans, with strong initial traction from sectors like D2C, FMCG, Healthcare, Retail, and Hospitality.
