Renovations and interiors platform Livspace has launched its 2023 brand campaign, ‘Livspace your space – Season 2’. The campaign features brand ambassador-couple actor Anushka Sharma and cricketer Virat Kohli.
The films have been conceptualised by Tilt Brand Solutions and produced by Corcoise Films.
Livspace your Space, Season 2 features Anushka and Virat as a couple facing surprising interior issues in their supposedly comfortable home. What initially appears to be a horror story, turns into a humorous tale of their interactions with unconventional ‘spirits’.
In one of the films, a ghost tries to get out of the wardrobe, scaring the couple initially. But its failed – and rather comical – attempts at trying to open the faulty cupboard door leave all three wondering and helpless. In a second film, a ghost sitting in the kitchen cabinet clearly does not trouble the couple as much as a loose hinge that needs to be continuously tightened. The brand’s message is that if poor interiors are still ‘haunting’ you, come to Livspace.
Kartikeya Bhandari, CMO, Livspace, said, “This year we are bringing back ‘Livspace your space’ for a second innings with our brand ambassadors Virat and Anushka. We added an element of horror coupled with humour to our films this time around, while also reiterating our commitment to redefining living spaces with the best in class materials and designs. The campaign films are poised to strike a chord with a wide-ranging audience, further cementing our standing as the No.1 Home Interiors Brand in the country. We are extremely excited to time these around the cricket world cup fervour that grips our nation and will employ a media mix of digital, social and CTV to engage with our audiences.”
Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions, said, “On Livspace, we have always attempted to push the envelope every year. The thing with poor quality interiors is that they continue to play on your mind as you have to literally live with them and in the house you have made. This insight gave us the springboard for our creative device, where we see different kinds of ghosts, ghouls and scary entities trying to scare Virat and Anushka at their home, but what’s really haunting them are the poor quality interiors. The first of the series is already live with more to come!.”
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