India: L&K Saatchi & Saatchi India launched CollegeDekho’s brand campaign ‘Banayenge India ka Kal’ to establish a strong brand purpose and boost awareness through TV, OTT, and digital platforms based on consumer insights.
The campaign depicts a father seeking CollegeDekho’s guidance for his son, highlighting parental sacrifices and uncertainties in selecting colleges. Parents, despite their best efforts, often lack current knowledge and require a trustworthy expert for guidance in these important decisions.
Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India said, “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”
“The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love, passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India,” added Hindol Purkayastha, Head- North & East, L&K Saatchi & Saatchi India.
Abhinav Upadhyay, Chief Marketing Officer, CollegeDekho,said, “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.“
The campaign, led by L&K Saatchi & Saatchi India and CollegeDekho, seeks to boost brand awareness with a strong brand purpose. It aims to make a noteworthy impact in education, helping families build brighter futures.
Film Link:
Team credit
- Chief ExecutiveOfficer – Paritosh Srivastava
- Group Strategy Officer – Snehasis Bose
- Chief Creative Officer – Rohit Malkani
- Branch Head (EVP North & East) – Hindol Purkayastha
- Sr. Vice President – Amitabh Sreedharan
- Sr. VP (Planning) – Abhijit Sharma
- Associate Vice President – Benny Thomas
- Brand Services Associate – Anubrat Bhaumik
- Executive Creative Director – Debanjan Basak
- Creative Director Copy – Vikas Gaur
- Creative team – Sunil Bhandari, Mohd. Jeelani, Aritra Das, Sanjib Mondal,
- National Films Head (Publicis): Jiggy (Jignesh) Maru
- Executive Producer (Agency): Rahebar Sonawalla
- Executive Producer (Content Factory) – Meesam Raza
- Producer (Content Factory)- Siddharth Singh
