Chennai: Lloyd, a leading consumer durables brand under Havells India, has announced a strategic partnership with renowned actor Vijay Sethupathi to enhance its market presence in Tamil Nadu. This collaboration aims to deepen customer connections and emphasize Lloyd’s commitment to quality and innovation in its product offerings.
The new marketing campaign will leverage multiple platforms, including digital, social media, print, and outdoor advertising, to maximize reach and visibility. Vijay Sethupathi’s endorsement is expected to significantly elevate Lloyd’s brand awareness in the region.
Yogesh Kumar Gupta, Executive Director of Havells India Limited, stated, “Tamil Nadu is a strategically important market for us, and we’re constantly exploring ways to strengthen our presence here. Partnering with a celebrated figure like Vijay Sethupathi will enhance Lloyd’s visibility and establish a stronger connection with local consumers. We have an exciting lineup of products coming, and we are confident that this collaboration will create a significant impact in this key market.”
Rohit Kapoor, EVP of Marketing Communications at Havells India, added, “We are pleased to welcome Vijay Sethupathi to the Lloyd family. His popularity and authentic rapport with the audience make him an ideal representative for our brand. This partnership reinforces our commitment to delivering quality, reliability, and convenience, addressing the everyday needs of our consumers.”
The collaboration emphasizes Lloyd’s focus on local preferences, offering products tailored to withstand Tamil Nadu’s unique climatic and lifestyle demands. This includes energy-efficient air conditioners and robust washing machines designed for diverse fabric care. With this partnership, Lloyd aims to reaffirm its status as a trusted name in Tamil Nadu’s consumer durables market, with further initiatives planned for the upcoming summer season.
