Chennai: Amidst a nation-wide lockdown, Gold Winner along with Digitally Inspired Media decided to be the gold people need during a locked down Akshaya Tritiya.
The digital campaign was designed to engage the audience during the Covid-19 Lockdown period that deprived people from buying real Gold on the auspicious occasion of Akshaya Tritiya. On the other hand the campaign highlighted the fact that Cooking Oil is precious than Gold during a Lockdown scenario.
What started as a customer’s response to Madhavan, the brand’s ambassador, became an organic rage of memes turning people’s lockdown woes with humor.
Indulge in more gold by whipping up a festive snack with a crunchy golden-brown exterior! @nvsharadha
— Gold Winner (@goldwinnerindia) April 26, 2020
Indulge in more gold by whipping up a festive snack with a crunchy golden-brown exterior! @nvsharadha
— Gold Winner (@goldwinnerindia) April 26, 2020
“Gold Winner Akshaya Tritiya” trended nationally on Twitter for close to 4 hours, reached over a million people and received 5850 mentions across platforms in less than 24 hours.
https://twitter.com/ImAshutoshPath/status/1254358679329157125
https://twitter.com/Sameer2464/status/1254368373640658945
The Kaleesuwari Group houses a number of iconic homegrown brands including Gold Winner, Dheepam, Eldia and Cardia Life which are essential to people’s daily lives even in these difficult times. Since the lockdown, the group has increased its dependence on social media platforms to help disseminate timely information, resolve distribution issues and collect meaningful feedback through this period.
Agency : Digitally Inspired Media
Client : Gold Winner (Kaleesuwari Refinery)
