New Delhi : Media agency Lodestar UM has bagged the media duties of music label Saregama.
The company owns one of the largest music archives in India and has now expanded into other areas of entertainment like publishing, television software and digital content.
Commenting on the development, Vikram Mehra, managing director, Saregama, says, “At Saregama India, we want users to experience our rich content in a manner which is disruptive, and at the same time, accessible. Whether it is our latest offering Saregama Music Cards, or our highly engaging music apps Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned. We, therefore, wanted to partner with an agency like Lodestar UM that understands our needs.”
“We will partner the client across all its media needs. We are confident that our differentiated offering and in-depth understanding of digital and offline media will help it get more value on the table.”
Commenting on the win, Bhavesh Shah, GM, Lodestar UM, Mumbai, says, “I am delighted with the Saregama win. Saregama is all about music and youth, which we at Lodestar, understand very well with properties like Coke Studio.”
Lodestar UM is part of the IPG network. Its clientele includes names such as J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, and Tata.