Mumbai: L’Oréal Paris, the number 1 beauty brand, is known for its iconic international collaborations, with the best fashion houses such as Balmain Olivier Rousteing and Isabel Marant. This year, for the first time, it collaborates with one of India’s leading design houses, House of Sabyasachi. This partnership seeks to showcase a beautiful blend of fashion and beauty inspired by the iconic cities of Paris and Kolkata.
This iconic collaboration kicks off with a festive campaign focussing on strong eye and mouth makeup accents curated by Sabyasachi and shot on the streets of Paris, against the beautiful backdrop of the Eiffel Tower with L’Oréal Paris global brand ambassador Aishwarya Rai Bachchan.
Celebrating confidence that stems from a fusion of modernity and tradition, the collection is an ode to the beauty of an Indian woman in context of the forthcoming festive season. The collection comprises of a range of 10 luxurious and intense lip colors, the quintessential black eye liner and the must have volumizing mascara.
Giving a nod to the loved motto of the brand “I am Worth it” says Sabyasachi, “It’s been a pleasure to work on this collaboration with L’Oréal Paris and celebrate the Indian woman, her beauty, confidence and uniqueness through the ultra-luxe make up line. Aishwarya and I go back a long way and have created iconic fashion and film looks together. So, it was a pleasure to collaborate with her in bringing forth L’Oréal X Sabyasachi vision of the new festive collection that started in India in Calcutta and culminated on Parisian streets with the iconic Eiffel tower in the background. I truly believe that she is the epitome of elegance and Indian beauty. Her expressions and confidence has added to the spirit of the festive collection and I hope it is appreciated by all.”
“This union is really one of a kind and it’s the first time we have collaborated with an iconic Indian design house. Sabyasachi is one of the most sought-after design labels today and he shares the same values as L’Oréal Paris. He is the perfect partner for the brand, in our endeavour to make every woman feel worth it. Together, we aim to create something extraordinary in the field of beauty and fashion for Indian consumers”, said Raagjeet Garg, General Manager, L’Oréal Paris.
“Aishwarya’s effortless beauty and chic style has highlighted the shared vision of femininity that we envisage for the campaign. She is an integral part of the brand and the looks depicted by her will attract every woman to look gorgeous this festive season”, he further added.
Speaking on the occasion, Aishwarya Rai Bachchan said, “It is an absolute privilege to be representing the collaboration between L’Oréal Paris, with whom I have been associated for over 15 years and Sabyasachi Mukherjee, who is not just a dear friend but also an extremely talented designer. What’s great is the way these two brands, L’Oréal Paris and Sabyasachi, are coming together to articulate their festive collection- a celebration of today’s Indian woman who is confident, self-assured and makes a statement wherever she goes. This concept is one of kind as it brings the best of Indian festive spirit along with the chic Parisian style. That’s what makes this collection fresh, stylish, chic yet relatable; for every festive occasion day or night”
The announcement of the collaboration came from both Sabyasachi and the brand putting out thoughtful creatives on their social media respectively. This is the first of many more campaigns for the consumers to look forward to.
