New Delhi: L’Oréal Paris, the world’s top beauty brand, has chosen Alia Bhatt as its new global brand ambassador, alongside notable personalities like Viola Davis and Kendall Jenner. The renowned actress and entrepreneur will feature in campaigns for the French company beginning September 2024.
Alia Bhatt, named in Time Magazine’s 2024 list of influential people, excels in diverse cinema genres, earning accolades. She reflects L’Oréal Paris values, promoting empowerment globally.
“At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia usesher global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,” said Delphine Viguier-Hovasse, L’Oréal Paris Global President.
“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L’Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women,”says Alia Bhatt.
Link of the digital film:
