Mumbai: Louis Vuitton Moët Hennessy (LVMH) has officially launched its ultra-premium tequila brand, Volcan de Mi Tierra, in India. This marks a significant milestone in the luxury spirits industry, bringing some of the finest tequila offerings to the Indian market. Volcan de Mi Tierra’s exclusive range includes Blanco, Reposado, Cristalino, and the extraordinary Volcan X.A, setting a new benchmark for luxury, craftsmanship, and authenticity in the world of tequila.
Volcan de Mi Tierra is rooted in over 300 years of heritage, blending the artisanal expertise of the Gallardo family—whose tequila-making legacy dates back to 1774 at the famed Hacienda La Gavilana in Jalisco, Mexico—with the global expertise of Moët Hennessy. This partnership results in a product that celebrates the art of tequila making, combining authenticity and innovation in every sip.
The brand’s distinctive position is further underscored by its association with NOM 1523, a prestigious distinction in the tequila industry. Out of over 2,200 tequila brands made by 169 distilleries in Mexico, Volcan is one of only five distilleries globally with a single NOM, 100% additive-free. This dedication to purity and quality sets Volcan de Mi Tierra apart from the competition, reflecting its commitment to producing the finest tequila.
“Volcan de Mi Tierra brings a distinctive offering with its positioning of being one of the only five tequilas worldwide with a single NOM and 100% additive-free – it delivers an authentic expression of Mexican terroir and craftsmanship,” said Smriti Sekhsaria, Marketing Director at Moët Hennessy India. “Rooted in over 300 years of the Gallardo family’s artisanal expertise, combined with Moët Hennessy’s savoir-faire, Volcan de Mi Tierra represents the pinnacle of quality and heritage. We are delighted to introduce this exceptional tequila to India, catering to connoisseurs who appreciate sipping tequila in its purest form, as well as those who enjoy innovative cocktail experiences.”
The Volcan portfolio honors Mexico’s rich terroir, with each expression highlighting the spirit of Jalisco and the raw natural power of the volcanoes. The tequila’s production process blends the very best agave from two distinct regions, creating a complex, elegant liquid that reflects meticulous craftsmanship and luxury.
Volcan Blanco: A pure expression of 100% Blue Agave, delivering subtle sweetness with hints of grapefruit and black pepper spice for a well-balanced finish.
Volcan Reposado: Aged in both American and European oak barrels, this tequila offers complexity and refined finesse with soft, rich flavors.
Volcan Cristalino: Charcoal-filtered for clarity and aged in Cognac and whisky casks, this variant boasts notes of caramel, tobacco, dark chocolate, vanilla, soft spices, and dried fruits.
Volcan X.A: A masterpiece blend of Reposado, Añejo, and Extra-Añejo tequilas, showcasing a perfect balance of cooked agave, spices, and sweet aromas. Volcan X.A has been awarded Best Agave-Based Spirit of the Year at the 2023 and 2024 NY Wines & Spirits Competition.
Volcan de Mi Tierra’s launch in India brings a new level of sophistication and artistry to the tequila market, appealing to both seasoned tequila enthusiasts and those exploring the luxury spirits world for the first time.
Availability: Goa, Haryana, Mumbai, Airports
Price: Volcan Blanco – INR 10,267; Volcan Cristalino – INR 15,967; Volcan Reposado – INR 12,198; Volcan X.A – INR 39,107
