Mumbai: LoveChild Masaba has launched its new wedding film, “Meri Marzi,” a heartfelt tribute to the modern bride — one who celebrates individuality, emotional honesty, and unapologetic self-expression. Directed by Neena Gupta and featuring Masaba Gupta, the film reimagines bridal beauty through a contemporary, deeply personal lens.
Breaking away from traditional portrayals, Meri Marzi explores the emotional tapestry of beauty, friendship, rituals, and identity. It celebrates brides who confidently embrace their choices — and the friends who stand with them every step of the way.
At its core, the film shows how beauty is not just about appearance but an emotional language of strength, nostalgia, and connection. Each LoveChild Masaba product featured in the film carries this sentiment forward:
- Skip Everything Serum Skin Tint: A breathable 4-in-1 formula that replaces foundation, offering a natural, glowing “second-skin” finish.
- Nazar Na Lage Kajal: A timeless essential inspired by age-old traditions, protecting brides from negative energy while enhancing their gaze.
- Batua Pocket Lipstick: A modern, handheld accessory designed for effortless touch-ups through every moment of the wedding journey.
Through evocative visuals and storytelling, the film honours brides who rewrite traditions on their own terms. It also celebrates the friendships that anchor them — a reminder that emotional beauty is as powerful as the look itself.
The closing line captures the spirit of the film and the brand’s message:
“Tumhari marzi ko kisiki nazar na lage.”
