Delhi: Merino Laminates has unveiled its latest pan-India brand campaign, conceptualized by Lowe Lintas. The campaign introduces a fresh approach to interior design with a bold new message—“Be Different.” The campaign highlights Merino’s wide range of unique and aesthetically designed laminates, which aim to help homeowners transform their spaces into personalized havens that reflect their individual style and character.
The centerpiece of the 360° campaign is an engaging film featuring actress Isha Talwar, which encourages viewers to rethink the conventional and embrace the extraordinary. The film uses a simple visual device to challenge the idea of settling for mundane laminates and instead invites consumers to opt for designs that create more visually appealing, unique, and inspiring spaces.
Parveen Gupta, Chief Marketing Officer of Merino Group, explained, “At Merino, we believe in empowering customers to create spaces that are as unique as they are. Our new brand proposition, ‘Be Different’, embodies our commitment to offering innovative designs that enable our customers to make bold style statements with confidence through their interior spaces.”
A key highlight of the campaign is the showcase of Sampada Collection, a groundbreaking range of laminates inspired by Indian art and heritage. This exclusive collection, which has never been seen before in India, sets a new industry benchmark by blending traditional designs with contemporary elegance. The Sampada Collection promises to inspire homeowners and interior designers alike, offering a diverse range of laminates that elevate the aesthetic appeal of any space.
Vasudha Misra, President (Creative) at Lowe Lintas, shared her thoughts on the campaign, saying, “Our work on Merino has been a true collaboration from the pitch to production. The idea began with a simple myth, and the resulting visual device still brings a smile, even after viewing it countless times. It was a satisfying creative journey, and we’re thrilled with how the campaign turned out.”
The “Be Different” campaign is now live across a variety of online and offline platforms, reaching a wide audience with its fresh and thought-provoking message. Whether through digital ads, television, or print, Merino is poised to engage homeowners across India, encouraging them to rethink how they design their interiors with high-quality, distinctive laminates that make a statement.
Credits:
Client: Parveen Gupta, Gurtej Singh Chopra, Mayank Jain
Creative: Vasudha Misra, Aritra Chaudhuri, Prachi Gera, Nishit Shankar, Akash Swami
Account Management: Tanul Bhartiya, Rahul Ojha, Zorawar Singh Dhillon, Anushka Tyagi
Planning: Anurag Prasad
Production House: Crazy Few Films
Director: Sharat Kumar
