Mumbai, India: LS Digital, a leader in digital transformation, launched DigiVerse 2.0, an Operations Management Platform addressing key gaps in transformation, preparing brands for an AI-driven future. DigiVerse 2.0 is an empowering next-gen solution for decision makers navigating business complexities.
DigiVerse 2.0 stands out for its ability to prepare brands for AI by capturing and maintaining high-quality structured data, crucial for AI applications and future readiness.
Commenting on this launch, Vinay Tamboli, CEO – Data & Insights, LS Digital said, “By providing greater control, visibility, and collaboration, DigiVerse 2.0 empowers brands to transform their digital marketing operations and stay competitive in a rapidly evolving landscape.DigiVerse is designed to unlock significant productivity gains, enhance decision-making ability, and prepare organizations for an AI-driven future.”
Digital business evolution offers brands unique opportunities for innovation and growth through improved connections with an increasingly digital consumer base. Yet, complexities arise as the operational aspects are frequently overlooked, posing challenges in this changing landscape.
“In today’s digital business landscape, efficiency and quick insights are crucial. The current fragmented approach slows down businesses and hampers their ability of decision makers to make data-driven decisions swiftly. Poor operations management of digital business might result into 20% to 30% revenue loss and even impact brand image.Digiverse 2.0 is designed to streamline these processes, integrating multiple tools into one platform to enhance operational efficiency and effectiveness,” Vinay Tamboli further commented.
DigiVerse 2.0 offers a transformative approach to digital business by:
- Streamlining Operations: For multi-product, multi-agency, multi-campaign, and multi-channel brands, DigiVerse minimizes the time decision makers spend on coordination and follow-ups, allowing more focus on strategy and data analysis.
- Reducing Reporting Delays: DigiVerse accelerates the reporting process, providing timely and accurate data for decision-making, which helps prevent missed opportunities and revenue loss.
- Minimizing Manual Processes: By reducing the reliance on manual processes and Excel sheets, DigiVerse enhances data accuracy and reliability.
- Enhancing Visibility and Control: DigiVerse provides decision makers with comprehensive views of campaign progress, budget status, and overall workflow, improving transparency and accountability.
- Facilitating Collaboration: DigiVerse supports end-to-end digital business operations, including media plans, change tracking, approvals, repository management, and agency payment monitoring.
- Integrating Data for Advanced Analytics: DigiVerse enables the creation of a Marketing Data Lake, facilitating the use of AI and ML applications for deeper insights and optimization.
Digiverse 2.0 speeds up decision-making and enhances business results by streamlining digital operations, integrating best practices, and encouraging cross-functional collaboration between different teams and partners.
