New Delhi: L&T Finance Ltd. (LTF), a retail financier, has launched its latest television commercial for its Business Loan offering, starring Indian cricket sensation Jasprit Bumrah. Titled ‘Aapke Business Ka Game Changer’, the campaign draws a parallel between Bumrah’s game-changing abilities on the cricket field and LTF’s mission to empower entrepreneurs with fast, reliable, and tech-enabled financial solutions.
The commercial highlights key features of LTF’s Business Loan, including a fully digitised process, quick disbursal, and an app-based withdrawal facility, making it an ideal solution for business owners navigating today’s fast-paced economic environment.
“We are delighted to launch our new TV commercial for Business Loan with Jasprit Bumrah. In today’s rapidly evolving economic landscape, the ability to secure agile and dependable financing is no longer a luxury, but a fundamental necessity for businesses to not only survive, but to truly flourish. Recognizing this critical need, LTF is dedicated to serving as a powerful catalyst for entrepreneurial growth through its innovative and tech-enabled financial solutions. We deeply understand the multifaceted challenges that entrepreneurs encounter, from navigating fluctuating market conditions to managing operational cash flow. Our commitment extends beyond simply providing funds as we aim to be a strategic partner in our customers’ success,” said Sudipta Roy, Managing Director and CEO, LTF.
By combining speed, flexibility, and digital-first convenience, the business loan product reflects LTF’s broader strategy of enabling MSMEs to scale with confidence.
“Our brand ambassador Jasprit Bumrah is renowned for his precision, consistency, and ability to deliver under pressure. He embodies the qualities of a ‘Game Changer’. Our TV commercial strategically leverages his image to effectively communicate the reliability and high-performance nature of our Business Loan offerings to a vast audience,” said Kavita Jagtiani, Chief Marketing Officer, LTF.
The campaign will air on leading business news channels and will be supported by a comprehensive 360-degree marketing blitz, including outdoor hoardings, airport branding in Mumbai and Delhi, ads in inflight magazines, and a robust digital campaign featuring Bumrah. The activation also includes influencer outreach, a dedicated microsite, and social media engagement, targeting key markets like Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.
With this high-impact campaign, L&T Finance aims to reinforce its position as a trusted financial partner for small and medium-sized businesses across India.
