Mumbai: Ludic has unveiled a new ad film for its popular Slider collection. Following the success of its initial launch, the brand is bringing the spotlight back to the ultimate comfort of its Sliders with a new, comedic twist.
The latest campaign continues with the tagline “Comfort aisa, ki ab kya bataayein,” combining humor, nostalgia, and relatability to highlight the unparalleled comfort of Ludic’s Sliders. The new film features a hilarious exchange between a doctor, a father, and his teenage son. In a dramatic turn of events, when the doctor informs the family that the son’s legs must be amputated, the son remains calm—until his father excitedly points out that he can now use his son’s Ludic Sliders. In a comedic twist, the son insists on wearing the Sliders on his hands rather than parting with them, underscoring just how comfortable they are. This clever and funny narrative reinforces that Ludic Sliders are the perfect choice for anyone seeking both comfort and style.
The new Slider collection is the result of over eight months of development, aimed at pushing the boundaries of comfort in footwear. Designed from the ground up, these Sliders break the mold, offering an entirely new level of ease and style for every wearer.
Ishit Jethwa, Founder of Ludic, commented, “At Ludic, we believe comfort is for everyone—whether you’re a college student, a working professional, or someone simply looking for everyday ease. The Slider collection reflects this belief, seamlessly blending comfort and style for all ages. Once again, collaborating with Braindad was a fantastic experience in bringing this vision to life. The film perfectly encapsulates the brand’s essence—fun, functional, and deeply relatable. The humor-driven narrative not only entertains but also reinforces how Ludic embraces wit and playfulness, making comfort the true hero of the story.”
Vishal Dayama & Devarsh Thaker, Co-founders of Braindad, shared, “Collaborating with Ludic for this ad campaign has been an exciting journey – it’s a brand that not only embraces bold and fresh ideas but actively encourages them. From day one, they trusted us and gave us the creative freedom to push boundaries and create a campaign that truly reflects Ludic’s playful yet relatable personality. This made all the difference, allowing us to bring Ludic’s vision to life in a way that feels authentic and undeniably fun.”
Ludic’s sliders are made from the durable CloudFrame™ material, combined with a recovery EVA footbed designed to promote muscle recovery and provide an unwinding experience. The no-stitch design enhances durability, while the unique shape ensures a secure fit, preventing slippage. Available in six vibrant colors, these sliders combine style, comfort, and versatility, making them perfect for any occasion. Priced accessibly, Ludic ensures that quality is never compromised, offering these sliders at a price point that reflects both affordability and durability.
