The lockdown triggered by the COVID-19 pandemic has sent a ripple of severe stress, anxiety and grief across the globe. Today’s reality is that social distancing is the only way to flatten the curve to overcome this entire coronavirus situation. In these stressful times, in order to anti-stress the social audience and to keep the company of all the people living indoors, India’s leading lifestyle brand EUME has launched an Instagram contest.
All that users need to do is to upload a short video of the most exciting thing they can do. This campaign also provides an opportunity to win prizes worth Rs 1,69,000. The campaign so far has caught the attention of a bevy of celebrities such as Indian cricketer Siddhesh Lad, TV actress Nyra Banerjee, Actor Vikaas Kalantri, Chef Sanjyot Keer among others.
Founded by Sanjay Parekh & Naina Parekh, EUME is known for launching the world’s first backpack with in-built back massager. This innovative product has been patented in the USA and India. “These are unprecedented times due to the coronavirus lockdown. The lockdown may cause stress and anxiety to people who are confined to their homes. We conceptualized this campaign to encourage people to stay inside while showcasing their talents to bring in positivity during these stressful times through this contest. We believe that this engaging exercise will reduce stress while keeping them engaged. We are enthused by the overwhelming response received from users,” said Naina Parekh, CEO, EUME.
The contest has attracted entries from a diverse set of people, each unique in their own ways. Here are a few:
Singing (Nyra Banerjee):
https://www.instagram.com/p/B-kBwY7lGEo/
Cooking (Sanjyot Keer):
https://www.instagram.com/p/B-rWFqWhVRf/
Makeup:
https://www.instagram.com/p/B-sCX-5hWzw/
