Writing instruments major Luxor has unveiled a brand film to coincide with the ICC Men’s World Cup, featuring its new brand ambassador, cricketer Virat Kohli. The film showcases the Luxor Schneider LX Max pen, the first product to be launched as part of its partnership with Schneider Pen.
The brand film marries the concept of needing both the mantra (hardwork and perseverance) and yantra (tool) for success.
A student looks wistfully at an Achievers Wall of Fame, wondering when she will be featured there. Virat Kohli tells her it is difficult, but not impossible and offers her the mantra and the yantra – the Luxor Schneider Lx Max pen – for success. The mantra-yantra work perfectly together and the student makes it to her goal – of being featured in the Achievers Wall of Fame.
Pooja Jain Gupta, Managing Director, Luxor Writing Instruments, said, “Luxor Schneider Lx Max is the first of many brands that we’re launching in India as part of our partnership with Schneider Pen, Germany, which is renowned for its engineering and design superiority globally. Our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. We are excited to bring this association alive through the launch of our first advertising film featuring Lx Max and Virat which will go live soon.”
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