Hyderabad: Lytus Technologies, a platform-driven tech enterprise known for its innovation-first business model, has announced the official launch of Lytus Studios XR India, marking its foray into the media and entertainment sector. As part of this expansion, the company has also debuted Lytus Music, a new vertical dedicated to music production, distribution, and artist engagement.
Spearheading this strategic move is M. Sai Ramakrishna (SRK) Mudigonda, appointed as Chief Executive Officer of Lytus Studios XR India. With over 25 years of leadership experience spanning Media, Entertainment, Sports, Telecoms, and Advertising, SRK brings deep operational acumen and a visionary approach to content ecosystems.
“This isn’t just about launching a studio or a music label, it’s about reimagining entertainment for the digital age,” said Sai Ramakrishna Mudigonda, CEO of Lytus Studios XR India. “With Lytus Music, we are laying the foundation for a next-generation audio ecosystem that blends creativity, technology, and cultural relevance.”
Based in Hyderabad, Lytus Studios XR India is positioned to become the central hub of Lytus Technologies’ entertainment ambitions. With a roadmap that includes OTT content, digital-first videos, immersive XR experiences, and now audio entertainment, the company is building a full-spectrum, future-ready content powerhouse.
Lytus Music will focus on original tracks, curated playlists, immersive sound formats, live experiences, and support for regional and independent artists. Operating from a 25,000 sq. ft. collaborative facility in Hyderabad, the division will house two advanced studio spaces for high-quality content creation, post-production, and immersive sound development.
“As we expand rapidly into the media and entertainment domain, Sai’s cross-sector expertise and proven leadership make him the ideal choice to lead this transformation,” said Dharmesh Pandya, CEO of Lytus Technologies. “His vision aligns with our ambition to build category-defining platforms across entertainment and beyond.”
Lytus Studios XR India is actively hiring across creative, platform management, digital marketing, and talent relations, with plans to create approximately 150 new jobs within the first year. A substantial capital investment has been committed to infrastructure, partnerships, and artist development initiatives.
The company is also in the final stages of onboarding a brand ambassador to represent Lytus Music across its campaigns and public platforms, further cementing its commitment to innovation-driven, culturally resonant entertainment.
