International: M/Six, Global media agency network which is a joint venture between The&Partnership and WPP, is rebranding with a new identity and a name change to ‘mSix & Partners’, designed to better reflect the agency’s “best of both worlds” ownership structure, and belief in ‘true partnership’ with its people, clients and sister agencies.
The brand refresh also includes a new agency positioning: ‘Further, faster’, aimed at tying together all its capabilities across media and commerce, measurement and technology in multi-disciplined teams working closely–and often embedded with–clients. The agency currently has 49 offices across 41 countries including Singapore, Malaysia, India, Indonesia, Hong Kong, and Japan and the rebranding will be applied to all of its offices.
“mSix is a unique agency: no-one else can combine the agility and entrepreneurial spirit of an independent with the scale of investment in media, tech & talent that only WPP can bring,” said Jack Swayne, managing partner and global CEO of mSix & Partners. “As a business we are doubling down on partnership. Partnership has allowed us, our clients and our people to adapt to change in the past and will be even more important as we lean in to continual change in the future.Our name must reflect who we are and who we want to be, an agency that is at the forefront of data, tech and media and knows how to connect that to brand experience, comms and unique ways of working. mSix & Partners does that perfectly.”
“Further, faster’, is the primary benefit our clients feel from working with our unique partnership,” said Dan Whitmarsh, strategy partner and global CSO. “Whether the goal is transformation of their agency model or understanding of how to drive full-funnel effectiveness, we take our clients further in achieving this, faster than anyone else.”
Over the last two years, the agency has demonstrated significant growth, increasing total billings by 31% as a result of new client wins – Discovery, Jabra and CBRE globally; Whirlpool, Ocado, National Express and Smart Energy GB in EMEA; PUMA in Asia Pacific and Plenity in North America.
Meanwhile, it also promoted Jack Swayne to global CEO and Jess Burley to global executive chair in January. Swayne was previously CEO for EMEA and joined the agency at the end of 2019. Burley previously said that his appointment to succeed her is “a no brainer” as Swayne has stewarded the agency’s clients, its people, and the business through this tumultuous period in history “with humour, resolve, and resilience”.
