New Delhi: MAD Group, the parent company of influencer marketing agency MAD Influence, has launched Xley, an innovative, AI and ML-powered creator marketplace set to redefine brand-creator collaborations globally.
Xley is an invite-only platform designed to streamline and elevate the creator economy by leveraging data-driven insights and automation. With access to over 200 million creators across YouTube, Instagram, and TikTok in more than 150 countries and 54 languages, Xley empowers brands and creators to connect with unmatched precision.
Key Features of Xley
- Creator Discovery: Advanced filters for demographics, language, niche, and audience interests.
- ML-Powered Insights: Real-time analytics for campaign performance tracking.
- Effortless Management: A dashboard to plan, execute, and monitor campaigns.
- Scalability: Adaptability for campaigns of all sizes.
- Data-Driven Decisions: Advanced analytics to optimize ROI and refine strategies.
“Xley is more than just a marketplace; it’s a movement to empower creators. With innovative features and a commitment to supporting creators, Xley is poised to become the go-to destination for talent and opportunity,” said Gautam Madhavan, Founder of Xley & MAD Influence.
“The genesis of Xley was rooted in addressing the core needs of influencer marketing: audience insights and precise targeting. Our vision was to create a platform that not only offers real-time analytics of social profiles but also simplifies and automates end-to-end campaign management in one cohesive space. As development progressed, it became evident that Xley’s capabilities extended far beyond initial expectations – enabling a broader user base, optimizing efficiency, and empowering content creators with enhanced visibility and streamlined brand partnerships. By significantly reducing manual workloads, accelerating timelines, and improving ROI, Xley stands as a transformative solution, redefining how brands and creators collaborate globally” added Aman Narula, Head of Strategy, Xley.
Benefits for Brands and Creators
For Brands:
- Automates creator vetting and campaign tracking.
- Delivers improved ROI through data-driven insights.
- Expands global reach with access to diverse creators.
For Creators:
- Offers global visibility and access to aligned campaigns.
- Provides tools for managing campaigns, tracking revenue, and analytics.
- Facilitates faster approvals and reduced downtime.
Xley’s invite-only model ensures a curated, premium experience for industry leaders, credible creators, and forward-thinking brands. Early adopters gain access to advanced features, placing them at the forefront of digital marketing innovation.
With its cutting-edge tools, Xley is positioned to become a transformative force in the creator economy, fostering transparent and impactful collaborations on a global scale.
Join the Revolution
● Brands: Join the Waitlist Now – https://xley.ai/brand
● Creators: Join the Waitlist Now – https://xley.ai/
