Mumbai: Homegrown marketing powerhouse Mad Men Marketing has made a bold leap into the Generative AI (Gen-AI) space with the launch of its Mad EnAible division. The firm is revolutionizing AI-powered marketing, crafting high-quality campaigns—from ideation to execution—in a record-breaking 72 hours.
In a recent milestone, Mad EnAible created an AI-generated Holi campaign for Haldiram’s, seamlessly integrating AI-powered music, video production, and influencer collaborations. The project, executed in just three days, marks a new industry benchmark in speed, efficiency, and creativity.
Traditionally, AI-generated soundtracks have lacked engagement due to their monotonous output, posing a challenge for brands. However, Mad Men Marketing’s Mad EnAible team overcame this hurdle by developing a near-real AI soundtrack in Hindi, ensuring cultural resonance and heightened audience engagement.
The launch of the Gen-AI division will empower brands with real-time trend adaptation, campaign optimization, and immersive AI-driven storytelling—enabling next-level audience interaction.
Vaibhav Arora, CEO, Mad Men Marketing, shared, “In our experience of working with the top brands in the country, we believe the most important asset we can save for our business and client partners is ‘Time.’ With the Mad EnAible division, we aim to harness the power of Gen-AI using our proprietary engines and agents in providing real-time, immersive marketing, where pathbreaking concepts are actualized almost instantly.”
For over a decade, Mad Men Marketing has spearheaded innovative marketing solutions for top-tier brands, including Dabur, Real Juice, Haldiram’s, India Gate, Crax, Aqualite, and English Oven. The firm is also building the ‘Madverse’—a network of agencies focused on future-ready creative, talent, and business solutions for leading brands across India.
