Mumbai: Firstsource has appointed Madhumita Phukan as its AVP & Global Marketing Head for AI Businesses, Customer Experience (CX), and Consulting. Madhumita brings with her a wealth of experience, having previously served as Global Marketing Head at Tech Mahindra and held key roles at Concentrix, IBM, SOAIS, and several other renowned organizations.
In her new role, Madhumita will spearhead the marketing strategy and execution for Firstsource’s horizontal business areas, including the relAI suite of AI and GenAI solutions, platforms, and services, as well as customer experience and consulting.
Announcing her appointment on LinkedIn, Madhumita shared, “Who wouldn’t want to be part of an exciting growth journey? Well, I’m no exception! I’m thrilled to announce that I have joined Firstsource, one of the fast-growing companies, focusing on delivering cutting-edge technology solutions, services, and platforms that transform processes, reimagine workflows, and reshape industries, keeping a huge focus on Customer Experience.
As AVP & Global Marketing Head for AI Businesses, Customer Experience, and Consulting of this new breed of tech company that is driven by humanity, powered by technology, and fueled by intelligence, I will be responsible for the marketing strategy and execution for several horizontal business areas, including relAI suite of AI/GenAI solutions, platforms & services, CX and Consulting.
The journey ahead is ambitious, exhilarating, and full of possibilities. I couldn’t be more excited to collaborate with visionary minds and strategic thinkers who are passionate about designing integrated solutions powered by innovative thinking, data-driven insights, and deep domain expertise.”
With over 20 years of experience across multiple industry verticals, Madhumita is a seasoned expert in marketing, public relations, and corporate communications. She has a proven track record of driving strategic initiatives that enhance brand positioning, foster innovation, and deliver measurable business impact.
