Zydus Wellness unveiled a new “I’m Complan Boy/Girl” campaign featuring Madhuri Dixit and South Indian actress Sneha. In the new communication Madhuri & Sneha are highlighting criticality of Protein for growing kids and recommending Complan. Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.
In the new communication, Madhuri & Sneha are shown talking to mothers and their kids during school annual day function. They share with audience that doctor emphasized critically protein in growing years of their kid’s and routine daily food is not always enough to cater to kid’s daily protein needs. They recommend Complan because it is scientifically developed composition has 63% more protein than the leading kid’s health food drink along with 34 vital nutrients. Hence Complan gives 2X faster growth and support memory and concentration. The ad ends with brand’s the most recalled iconic tagline “I’m Complan Boy/Girl”
Speaking about the Complan’s newly-launched campaign, Tarun Arora, CEO, Zydus Wellness, said, “Complan is an iconic brand in children’s health food drink category and contains 100% milk protein. Over the years we have highlighted to mothers the need to provide right quantity of good quality protein for full growth of kids. Madhuri & Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth & development. Because of this credibility, we decided to partner with them to help educate mothers about criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”
The TVC has been conceptualized by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.
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