Mumbai: Madison Media, part of Madison World, is understood to have crossed the ₹500 crore mark in new business between October 2025 and March 2026, according to industry sources, signalling strong growth momentum for the independent agency.
Sources indicate that the agency has onboarded a diverse portfolio of clients during this period, including Tata Consumer Products Limited, Zurich Kotak General Insurance, Blackberrys, Joy Digital, Omega Watches, Gully Gang Entertainment, Belgian Waffle, Wipro, Me and Moms, Sintex, Beco, TVS Emerald, IPL Fan Park, Sharekhan, Junglee Games, Board of Control for Cricket in India, and Pexpo, among others.
These additions span multiple sectors including FMCG, BFSI, automotive, retail, luxury, and real estate, reflecting the agency’s expanding cross-sector footprint and integrated media capabilities.
The growth is attributed to Madison’s continued investment in future-facing capabilities, particularly its proprietary platforms such as MbrAIn and its Growth Planning System (GPS). MbrAIn, the agency’s AI-led media planning engine, is designed to help brands identify growth opportunities and deliver full-funnel strategies across consumer, content, channel, and commerce. This is complemented by GPS, a planning framework tailored to India’s diverse market landscape, enabling deeper insights across regions, categories, and consumer contexts.
Together, these systems are enhancing the speed, precision, and effectiveness of the agency’s planning approach, while strengthening its long-standing client relationships and market expertise.
Madison Media has been ranked the world’s third-largest independent media agency by RECMA and has received multiple industry accolades, including Media Agency of the Year at the e4m Prime Time Awards 2025 and Outdoor Media Agency of the Year at the e4m NEON OOH Awards 2025. The agency is estimated to have won over 300 awards in the past two years.
The agency currently manages media planning and buying for a wide portfolio of leading brands such as Asian Paints, Titan, TVS Motor Company, Pidilite, Jyothy Labs, CEAT, Blue Star, Cipla Health, Samsonite, Licious, Raymond, Navi Technologies, Axis Max Life Insurance, BigBasket, Tanishq, Stanley Black & Decker, Eureka Forbes, Parle Agro, Bajaj Electricals, Tata Motors, Swiggy, Kotak Mahindra Bank, Lodha Group, Aditya Birla Capital, Indira IVF, Parag Milk Foods and Jyothy Labs.
