Mumbai: Madison Media, part of Madison World, has secured the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) following a multi-agency pitch. The business will be led from Madison Media’s Bengaluru office and will span offline and digital media, out-of-home, and activation duties.
Navi Limited, founded in 2018, is a tech-forward financial services company focused on simplifying access to financial products for consumers across India. Through the Navi app, the company offers a wide range of services including UPI payments, personal loans via Navi Finserv, health and motor insurance through Navi General Insurance, and investment products under Navi Mutual Fund.
The new partnership aims to strengthen Navi’s brand story across touchpoints while scaling its visibility in both digital and offline environments.
Commenting on the win, Dinesh Rathod, Madison Media Omega, said, “We are delighted to be entrusted with Navi’s media mandate. Navi has been at the forefront of simplifying financial services in India, and we look forward to creating impactful campaigns that amplify the brand’s vision and deliver measurable outcomes.”
On the association, Rajiv Naresh, MD & CEO, Navi Limited, added, “We are pleased to partner with Madison Media as we continue to build Navi’s brand presence nationwide. Their experience and integrated strengths will support us in developing a consistent and scalable narrative across channels.”
Madison Media, India’s largest homegrown communications agency, continues to strengthen its market stature. The agency was recently ranked the World’s 3rd Largest Independent Media Agency by RECMA. Over the past two years, the agency has accumulated more than 300 awards.
Madison’s client roster includes leading brands such as Asian Paints, Titan, TVS, Pidilite, Axis Max Life Insurance, Jyothy Labs, CEAT, Blue Star, Cipla Health, Samsonite, Licious, and Joy Cosmetics.
