Abu Dhabi: Madison Turnt, the experiential marketing arm of Madison World, successfully delivered the end-to-end execution of the IPL Auction 2026 at the iconic Etihad Arena in Abu Dhabi, further strengthening its credentials in sports-led experiential marketing.
From creative design and venue transformation to on-ground execution and technical management, Madison Turnt managed every aspect of the high-profile event. Operating in one of the most critical moments in global sport, the team ensured seamless coordination across venue operations, live show elements and broadcast requirements, delivering a premium, broadcast-ready experience aligned with the international stature of the IPL.
Commenting on the execution, Ajit Varghese, Partner & Group CEO, Madison Media Group & Hiveminds, said, “Sports is where culture, communities and brands converge at scale and that requires a very different experiential capability. From fan engagement formats to global properties like the IPL Auction 2026, Madison Turnt is building strong momentum in sports-led experiences. This execution reinforces our ability to deliver high-visibility properties with speed, precision and world-class standards.”
Over the past few years, Madison Turnt has expanded its presence across large-format sports platforms, spanning fan-centric initiatives such as IPL Fan Parks to mass-participation events like the HCL Cyclothon in Chennai and Hyderabad. The successful execution of the IPL Auction 2026 marks a key milestone in this journey, bringing together scale, premium production values and seamless stakeholder coordination.
Madison Turnt and Anugrah Madison are part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World operates several OOH brands including Platinum Outdoor, MOMS and retail specialist MRP, and through its 11 units, served over 500 advertisers in the past year.
